Recently, Tim Green visited Lake Windward Elementary School in Alpharetta, Georgia in his ongoing effort to get children to read and get active. Tim, joined by Atlanta Falcons’ Taylor Gabriel and Ben Garland, sat down with the elementary students and encouraged the children to read and play.

Tim does not only advocate reading and being active, he also makes it a point to teach the children about having good character. This is one of the themes discussed in his newest book, “Left Out,” which deals with a deaf boy playing on his new school’s football team in order to fit in. Tim also took a moment to read an excerpt of the book, as well as give out a free copy to each student.

The Play 60 campaign is nothing new to the NFL’s attempt at fighting childhood obesity. Tim, however, has added the Read 20 portion of the campaign, noting that, while physical activity is important, mental activity is just as necessary. Tim strongly encourages children to read at least 20 minutes a day. He believes that reading is like, “weightlifting for the brain.”  

Here is Tim’s official statement regarding the campaign:

“The wonderful thing about both reading and playing is that they’re fun. Unlike weight lifting to become a better athlete, weightlifting for the brain should be as pleasant as playing for 60 minutes on the playground. That’s a big part of my message to kids, and I suggest it should be yours.”